2025
Entrant Company
Category
Client's Name
Country / Region
ClubMed Urban Oasis Hangzhou Longwu Resort Landscape Design: A Fusion of Song Dynasty Elegance and Modern Vitality
From West Lake to Longwu, the elegance of the Song Dynasty is omnipresent, and Hangzhou's tea fragrance is deeply intertwined with the ancient culture, creating a vibrant living image. This vitality extends from ClubMed's core values—passion, freedom, and joyful resort living—fostering a dialogue between modernity and tradition, where intimate connections between people, nature, and life form.
Tea Fragrance: The Blend of Ancient and Modern
Ru porcelain, a symbol of Song culture, transcends decoration. In the resort, it becomes an emotional vessel, evoking Eastern elegance during leisure moments. When tea meets Ru porcelain, the tea flowing in the porcelain nourishes the palate and awakens a resonance with traditional culture. Tea in our design is not only a landscape element but a deep connection with nature and life. The Longwu Tea Garden, a symbol of Hangzhou, is the soul of the resort, with its natural, flowing terrain resolving elevation differences and creating a poetic order.
Song Painting Aesthetic: Life as Art
The design draws inspiration from Song Dynasty paintings—garden strolls, rain listening, boating, enjoying water, practicing rites, and rural paths—forming a flowing art throughout the resort. Entering the resort feels like stepping into a living landscape painting, with scenes emerging from a scroll. Each step evokes tranquil poetry. The fusion of tea culture and technology represents a collision of tradition and modernity, allowing guests to interact with tea and nature in engaging ways. The relationship between people and space becomes multidimensional, shifting from passive observation to active communication.
Urban Resort: A Free Fusion of Modern Life and Nature
Guests can immerse in intimate interactions with others and enjoy nature’s embrace. The boundaries between commercial areas, banquet spaces, guest rooms, and nature blur, fostering deeper connections. Art installations in courtyards encourage interaction with the landscape. Modernity and nature blend seamlessly, creating a vibrant yet warm resort atmosphere. Here, vacation is not just isolated but a profound resonance with life and others.
Credits
Entrant Company
FIESTA Communities Incorporated
Category
Property Advertising - Advertising Campaign
Entrant Company
FIESTA Communities Incorporated
Category
Property Strategic Program - Video Campaign
Entrant Company
FIESTA Communities Incorporated
Category
Property Social Marketing - Facebook Page
Entrant Company
QT Interior Design
Category
Interior Design - Living Spaces