China Merchants Cloud

This project is located in CID section of Xi 'an High-tech Zone, which is the core bearing site of Xi 'an's "double center" construction, positioned as the Silk Road international financial Center, with rapid development and a high planning starting point. The customer group of the project is positioned as 40-55 years old year-round consumption, three-generation families, high-end improvement and final transformation customers, who aspire to quality and pursue consumption with attitude. The space design takes the modern eastern natural context as the whole package, emphasizes the sense of artistic conception, pays attention to the presentation of hidden, luxurious, zen and other elements, and echoes the landscape and building materials. 20% regional heritage and 80% architectural language are combined to interpret symbols rooted in local culture, think about the relationship between architecture and site, break traditional boundaries, and create a new dimension of link. Referring to the twelve hours of Chang 'an, it is divided into twelve hours, taking the interior landscape as the painting and moving the painting, leading the audience into the "Yunlu picture scroll" and experiencing the exclusive Chinese traditional aesthetic conception. In terms of aesthetic communication, the project incorporates floral arrangements to infuse the space with a vibrant, life-enhancing charm, enriching the indoor experience and aesthetic pleasure for visitors. Additionally, custom fragrances from the brand INMOST have been selected for the project, creating a signature scent derived from natural, eco-friendly materials. This scent not only tells a story but also provides a unique sensory memory that enhances the visual experience. Starting from the early morning corridor of the project, as you step into the reception hall of the sales center, a grand, ink-wash landscape painting gradually unfolds to welcome each visitor. The long bench in the reception area, inspired by the primary colors of "thousands of miles of rivers and mountains" and "sky blue clouds," features a splash of teal that catches the eye. It serves both as a place for rest and as a highlight of the reception hall.