China | 2021

VANKE SPRING LAKE

Entrant Company

Jilin HOHA Advertising Co., Ltd

Category

Property Advertising

Client's Name

VANKE

Sub-Category

Poster (Campaign)

The project Vanke Spring Lake is located near Jingyue Lake. The ecological coverage rate of the project is as high as 75%. The project builds a rare urban ecological environment based on the water area of 7,700 hectares, a forest of 3,300 hectares, and a flower sea of 300 hectares. The forest and flower sea bring you a peaceful and charming place. The series of works was inspired by peaks and ripples. The geometric figure consists of hierarchical, high and low contours. The curves represent the beauty of nature. Spring Lake shows the different scenery in four seasons, within a year, and conveys the unique ecological value of forests, lakes, and the flower sea.

Credits

Art Director
Li Meng
Text
Hou Shuguang
Designer
Yan Yue
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