Anti-Gravity Magic

This project is a launch event for Triumph’s new bra collection, where we were responsible for the interior design of the event venue. Inspired by the product’s "zero gravity" concept and its unique structural network, our design translates these ideas into a dynamic spatial experience.

The venue features several distinct areas: the brand launch stage at the entrance, a narrative-driven brand story corridor, an immersive domed art space, a product display area, an interactive bar, and a gift section. These spaces are interconnected through an intricate web-like structure, mirroring the product’s design and creating a cohesive storytelling experience.

By seamlessly blending cutting-edge technology with artistic expression, the design transforms the venue into an immersive and sensorial experience. Dynamic lighting, interactive projections, and innovative material applications create a dreamlike atmosphere that captivates visitors from the moment they enter. The interplay of transparency, layering, and fluid structures enhances the illusion of weightlessness, reinforcing the brand’s core message of zero gravity. Every detail, from the sculptural installations to the interactive displays, is meticulously crafted to engage the audience on a deeper level—inviting them to explore, interact, and become part of the narrative. This fusion of design, technology, and storytelling not only elevates the brand’s identity but also leaves a lasting impression, making the event a truly unforgettable journey into the future of fashion and innovation.