TITAN Property Gold Winner

2024

A Legacy That’s Future Forward - 35 Years of Ayala Land

Entrant Company

Ayala Land Inc.

Category

Property Strategic Program - Brand Strategy Campaign

Client's Name

Country / Region

Philippines

Ayala Land commemorates its 35th anniversary with a celebration of its history, forward-looking vision, and commitment to creating a more sustainable future. The theme, Emerald and Evergreen: A Legacy That’s Future Forward, reflects the legacy of ALI represented by the emerald and the promise of sustainability and adaptability is reflected on the concept of evergreen. The video shows the commitments ALI have made and been fulfilling through the decades:

• Reshaping landscapes – Its first estate, Makati CBD acts as a testament to ALI’s expertise in infrastructure and master planning. It represents ALI’s ingenuity, foresight, and capacity to create safe, dynamic, and adaptable communities.
• Spurring growth – ALI's expensive portfolio features estates offering prime residential areas, world-class offices and industrial parks, lifestyle hubs, and green spaces. The estates foster sustainable living and drive economic growth by producing jobs, boosting land values, and contribute to the success of residents and enterprises in the community.
• Expansive offerings – Our approach to community-building gives way across diverse preferences. Its five residential brands cater to different market segments. The malls of ALI are vibrant lifestyle destinations and community hubs. The offices are strategically placed in areas to stimulate innovation, productivity, and economic growth.
• Diversified ventures – Tourism is boosted with ALI’s over 4000 rooms and premium resorts. It also has ventures that include logistics, real estate, investment trust, international expansions, community spaces and more.
• Sustainable approach – The commitment to aiming net-zero emissions by 2050. This long-term vision reflects Ayala Land's dedication to a healthy environment and a prosperous economy for future generations.
• Driver of progress – Ali is a key driver of sustainable progress, creating jobs, stimulating economies, and supporting local businesses. Its people-centric programs empower employees, contributing to its dynamic success.
• Vision and commitment – Driven by innovation and community engagement, ALI garnered hundreds of awards in recent years, surpassing previous records.

ALI’s vision of enhancing land and enriching lives remains consistent in creating safe, healthy, and sustainable communities for Filipinos – contributing to nation-building for 35 years and counting.

https://www.youtube.com/watch?v=EMAEiIFsg6s

Credits

Manager/Ayala Land Inc
Sharon Vital
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Category

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