Amaia HomeVentures

Amaia's initial objective was straightforward – to sell properties and generate leads effectively. However, Amaia recognized the need for a more holistic approach. The conception of Amaia HomeVentures 2023 evolved from a series of separate investor events into a collective promotional event, aptly named "HomeVentures." This shift allowed Amaia to encompass a broader audience, moving beyond traditional investors to include potential homeowners and individuals seeking value in real estate.

Leveraging the success and lessons learned from previous events, Amaia strategically incorporated these elements into HomeVentures. The development process involved careful planning to create an event that seamlessly blended informative sessions with engaging activities, transforming the event into a unique and valuable experience for attendees.

HomeVentures 2023 were held in hotels located in proximity to the projects being sold. This added a level of convenience for attendees. Amaia employees took center stage during project presentations, offering insights and fostering a sense of trust. The event reached its crescendo with a closing ceremony featuring a guest speaker, adding prestige and value to the overall experience.

The Metro Manila HomeVentures event achieved success with 135 units reserved, amounting to 484 million pesos in reservation sales. Similarly, the South Luzon HomeVentures event saw 199 units reserved, reaching 736 million pesos in value. In North Luzon, Amaia's HomeVentures event secured 17 reservations with a total value of 64.9 million pesos. The Visayas and Mindanao HomeVentures event also contributed significantly, garnering 68 reservations and 148.1 million pesos in value. Moreover, the Corporate Accounts Group HomeVentures event resulted in 53 reserved units, totaling 188.1 million pesos in reservation sales. These individual successes culminated in an overall achievement of 472 units reserved, generating 1.6 billion pesos in reservation sales across all HomeVentures events in 2023.

These results underscore the effectiveness of Amaia's innovative event strategies in achieving not only their sales targets but also in establishing a strong presence and fostering growth across diverse markets.