TITAN Property Platinum Winner

2023

Cas en Bas Beach Resort by Dream Hotel Group - St Lucia

Entrant Company

Graham Associates (Global Marketing Solutions)

Category

Property Strategic Program - Property Launch

Client's Name

for Cameron Inc.

Country / Region

United Kingdom

Launch Highlights

50% of Phase 1 sold prior to the soft launch in Q4 2021 (official launch Q3 2022).

Currently 45% of units in Phases 1 & 2 sold, with a further 20% under negotiation.

Pre-launch sales success of over $12.5 million achieved on a marketing budget of <$100,000.



St. Lucia is not the typical Caribbean experience; it offers spectacular scenery (exemplified by the majestic Pitons) and a wide variety of activities for all ages and interests.



Located in the prestigious Cap Estate a short drive from popular hotspot Rodney Bay, Cas En Bas by Dream Hotel Group presents the perfect vacation home resort destination. It is 75 minutes from the airport, with regular daily flights from major cities in North America and Europe.

Operated as a condo-hotel beach resort, it comprises 90 studio, one- and two-bedroom apartments (34-84 sq m) for sale from $330,000 freehold. Impeccably designed to optimise the light and expansive open plan accommodation, all have en suite bathrooms, well-equipped kitchens and bespoke furnishings.



Owner benefits include:

• 4 weeks annual usage + 100% flexibility to stay at any other times at no extra cost

• Low purchase reservation fee

• Low monthly management fee ($250-$500) includes insurances and FF&E replacement

• Housekeeping services

• Dedicated concierge

• 24/7 security

• Pre-arrival delivery service

• Residents’ Card discounts

As part of Hyatt Hotels, homeowners also benefit from the World of Hyatt loyalty program.



Managed rental programme: A comprehensive independent study was undertaken by leading accountants UHY Hacker Young. Using official World Bank and St Lucia Tourist Board data and applying conservative occupancy levels of 50% and 63%, an impressive ROI of up to 10.8% p.a. is projected.



Dream Hotel Group is one of the world’s fastest growing independent lifestyle hotel companies, with 15 hotels open and 25 in development. Its portfolio includes The Chatwal (*ranked #1 Hotel in New York 2021 by Condé Nast), The Chatwal Reserve, By Dream Hotel, and Unscripted Hotels. The company joins Hyatt Hotels Group in January 2023.

Credits

Graham Associates (Global Marketing Solutions)
Chris Graham
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