TITAN Property Gold Winner

2022

Homepossible

Entrant Company

Avida Land, Corp.

Category

Property Strategic Program - Event Campaign

Client's Name

Paulyene Adrienne Cayco

Country / Region

Philippines

Avida Land, Ayala Land’s mid-segment brand, has remained steadfast in its mission to make affordable dream communities a reality for middle-income Filipinos through its sensible home investments and sustainable mixed-use developments that are sure towards limitless growth and possibilities, and secure in its commitment to enriching lives with its proven track record for over 30 years.



HOMEPOSSIBLE is Avida’s flagship series of themed grand open house events that embody the company’s corporate thrust of promoting independence among its target market and encouraging them to take the steps toward getting their own Avida home.



Last August 2022, Avida Land launched the Homepossible: Next Best Home Deals highlighting its move-in ready properties nationwide and introducing what Avida Living and ‘rewards’ on investment is. There are exclusive move-in ready perks in which home seekers will enjoy as high as PHP 1.5 M discount with flexible early move-in payment terms. Plus, a tropical vacation of a 3-day and 2-night stay at El Nido Resort for two (2) is in store for home buyers ready to reserve an Avida unit. The thematic campaign is anchored on Avida’s central theme for the year, Your Next Best Move, which aims to encourage the market to be on the move in a community that is ready to fulfill their aspirations.



Selected Avida showrooms were open for viewing to inspire home seekers to make their first investment with Avida; thus, making their dream of having their own home possible.

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