TITAN Property Gold Winner

2022

Xuzhou Fengxian Wuyue Plaza

Entrant Company

zwp design

Category

Interior Design - Commercial

Client's Name

seazen

Country / Region

China

In terms of space design, based on the consideration of the local characteristic environment and the evolution of humanities and history, we introduced the Fuxin River, a river that plays an important role in the economic development of Fengxian County and its surrounding areas, which is the same as the Beijing-Hangzhou Canal. At the same time, according to the hydrophilic characteristics of the customer group, the marine style is selected as the theme style of the interior, which is different from the modern style of the surrounding competing products, creating a refreshing space form. A new generation shopping platform that gathers popularity and explores fun and a local representative space with traditional cultural heritage and future vitality create a display window with local cultural characteristics as the carrier. The commercial space continues the design language of ocean blue, and integrates the output of Fengcheng culture、Han culture concepts into different design elements and design methods shaping the three highlight atriums of "Phoenix Indus", "Dancing Phoenix" and "Splendid Xinghai" to create a sense of cultural atmosphere. At the same time, with LED screens and technological interactive devices, a new generation of commercial space full of immersion, theme and technological interaction is created, allowing visitors to experience the cultural creativity and the development of the times in Fengxian Wuyue Square. The children's special theme of the Aquarium adds another highlight to Fengxian Wuyue Plaza. With the continuous advancement of urban public space-friendly transformation, people pay more and more attention to the enjoyment between parent-child relationship and leisure. This takes as a starting point and creates a colorful ocean paradise through scene creation, immersive experience, and the design of interactive installations to make the concept of child-friendly deeply rooted in the hearts of the people and help achieve the goal of "construction of a child-friendly city". The commercial space design not only pays attention to satisfy the material consumption of customers, but also to create a commercial space travel experience that integrates people, environment and culture through cultural concepts for customers to obtain both material and spiritual satisfaction.

Credits

Chief Designer
Du Mingming
Assistant Designer
Wang Xin
Assistant Designer
Dong Xinyu
Assistant Designer
Li Zifu
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