TITAN Property Gold Winner

2022

Miss Kerr Buyer's Store

Entrant Company

DAMO DESIGN (JDZ) & BO GAO

Category

Interior Design - Commercial

Client's Name

Bo Gao

Country / Region

China

[Miss. Keer Buyer Store] is located in Jingdezhen. The brand manager has a very high aesthetic taste, vision and pioneering consciousness, and pursues good design that can stand the test of time. It is not only a clothing store, but also a gathering place for art and fashion. This "one-stop" shopping experience gives the fashionistas in the porcelain capital another pioneering place to buy and buy.

The project is a two-story building structure. The designer splits and reorganizes the two-story space to highlight the sense of hierarchy and visual openness. The display on the side of the porch scrolls and broadcasts the latest fashion information, allowing consumers to have a further interactive experience with the space from the perspective of sight and hearing.

Different from the current styles of Internet celebrities, the designer starts from the brand concept and functionality, hoping to create a new visual language through the female experience and the meaning of personal identity. Get inspired in the structure of space to create a creative space. The flowing space is dominated by black, white and red, leading from the corridor to the second floor through the spiral staircase, giving every woman a sense of ritual in the sensory experience.

The designer selects materials based on the overall brand tone, and implants curved and straight elements into the space, so that people can experience the richness of the space from multiple perspectives. The selection and matching area on the second floor takes white as the keynote, incorporates red, and embellishes it with lush green plants to complete the shaping of the space function area and express the artistic atmosphere in order.

The brand manager is well versed in the current fashion aesthetic standards, and selects the most fashionable fashion items in the world. Every commodity is the protagonist in the space, and the space is the stage. Through different display methods, the brand's personality and concept are conveyed to every consumer in a real and perceptible form.

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