TITAN Property Platinum Winner

2022

Wuhan Urban Construction GuangCai International City

Entrant Company

Yitian Design Group

Category

Interior Design - Commercial

Client's Name

Wuhan Urban Construction Group

Country / Region

China

The Sales Center needs to be transformed into commercial space later, so the design focuses on creating a relaxing atmosphere like in an art gallery with the marketing elements diminished as much as possible. It is designed with the concept of “Yuan”, which, in Chinese, means the origin of everything. The giant grids extend layer by layer into the indoor space, becoming an integral part of all the buildings. The landscape is also delicately designed to blur the boundaries between internal and external space. In this way, with the building, the space and the nature combined in a perfect manner, a brand-new site, that much values people and experience, comes into being.

As for layout, we make full use of the super-high empty area of the Sales Center by using super-large glass curtain wall, which offer a panoramic view of the natural scenery outside. When the light shines into the space, the countless changes of light and shades guide the visitors into a magnificent world but with subtle sentiments. The structure of giant grids seems complex, but is simply shown thorough the flowing outlines, various layers, and the powerful visual effects that come along. There are also sculptures in different forms, all representing “Yuan” - the origin. As art and technology are integrated in a flexible and dynamic way, the space is always full of vitality.

As the most vivid and sculptural existence in the form of stairs, the spiral staircase leads people to see the scenery from all angles. A white ribbon like spiral staircase is embedded in the space, which is as elegant as the neck of a swan. The spherical sculpture is just right. It marks the axis of the spiral ladder, and a golden spiral spirals upward, leading people to look up to the second floor.

The LED light belt with full sense of science and technology reshapes the square space and loads the shuttle experience one by one. Step back with a dark background and focus on the film on the screen to analyze the essence of the product.

Credits

Chief designer/Yitian Design Group
Lisa
Assistant designers/Yitian Design Group
Haimin Yin
Assistant designers/Yitian Design Group
Cancan Liu
Photographer
Fan Jing Photography
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