TITAN Property Platinum Winner

2021

Modern Luxury Visual Marketing Book

Entrant Company

The Group at RE/MAX First

Category

Property Content - Brochure

Client's Name

Christopher Audette

Country / Region

Canada

Although this property fell well below the price point of a luxury listing in the Calgary Canada real estate market, we felt it deserved a visual marketing piece that portrayed the essence of the life to be lived here. There were so many details to the complete renovation that this property underwent, that we wanted to continue that through the marketing pieces. This 32 page brochure is a custom size with an extra thick cover stock soft touch laminated cover and thin glossy magazine paper interior. The cover features an in home personal chef experience and the stock models throughout are integrated into the actual home pictures. We open the book to a personal testimonial of "Why I Love This Home" from the listing agent and carry that personal touch through with agent picked quotes, contrasting fonts, callout page for the designer brands, feature/benefit callouts and a QR code download branded community video.

Credits

FreshTake Marketing
Aldin Smalling
2021
China
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