2025
Entrant Company
Category
Client's Name
Country / Region
Palazzo del Mare is an upcoming residential project inspired by classic French Riviera architecture. The client's objective was to create a comprehensive marketing content suite for this development, including images, a promotional video, and supporting materials for a large-scale advertising campaign. These assets will be used for billboards, printed brochures in sales departments, social media advertisements, and city light displays, emphasizing the sophistication and elegance of the unbuilt property.
The promotional video, based on architectural visualizations, is central to the marketing strategy. A professional director brought a film-like atmosphere to the video, allowing potential residents to envision themselves in this luxurious setting. Specialized cinematic filters and curated lighting enhance the ambiance, capturing the essence of classic elegance.
High-quality images play a vital role in the marketing suite, enabling effective promotion across multiple platforms. These visuals highlight architectural details, and premium amenities, and portray the desirable lifestyle through carefully chosen scenes.
A key challenge involved transforming standard architectural visuals into engaging content that tells a cohesive story about the lifestyle Palazzo del Mare offers. The creative team focused on maintaining a consistent visual identity across all marketing assets to convey a sense of luxury and exclusivity.
Through this thoughtfully crafted set of marketing materials, Palazzo del Mare aims to position itself as a leading choice in the luxury real estate market. By showcasing its architectural appeal and the upscale living experience it promises, the project seeks to attract potential residents and communicate the elegance and sophistication that define this unique development.
Credits
Entrant Company
Beijing Shanhe Jinyuan Art and Desing Stock Co., Ltd.
Category
Interior Design - Hospitality
Entrant Company
BA
Category
Architecture - Mix Use Architectural Designs
Entrant Company
JIXI Design Studio
Category
Interior Design - Living Spaces
Entrant Company
Hanyu Architecture
Category
Property Development - Residential High-Rise Development