TITAN Property Silver Winner

2024

PUSU Shanghai New Headquarters Design

Entrant Company

CCA GROUP

Category

Interior Design - Office

Client's Name

PUSU

Country / Region

China

The new office space of PUSU is situated on the 22nd floor of Huineng Joy City in Shanghai. The design theme revolves around the concept of "Exploring Infinity," exuding a blend of creative modernity and a strong sense of belonging while reflecting the brand's values and culture. Here, poetry intertwines with design, paving the way for boundless possibilities.

The brand logo ingeniously serves as the main entrance's door handle and adorns the display cabinet, guiding visitors towards a reception area where the logo takes center stage. Immersed in an elegant color palette, the fusion of brand culture and workplace concept creates a striking visual impact and an immersive experience, showcasing the brand's unique allure.
PUSU's golden sculpture, "Yi Mao Daxia," embodies traditional wisdom and the brand's positioning, infusing the space with vibrancy and imagination. The suspended honor wall narrates past achievements, offering visitors a creative blend of art and functionality, thereby encapsulating the essence of a modern office environment.
Upon stepping into the reception area, attention is drawn to the expansive conference room equipped with a MAXHUB smart screen, facilitating efficient work practices. The layout resembles lively musical notes, while the furniture doubles as artworks, exemplifying the "people-oriented" ethos and a profound grasp of spatial design.
The space design not only encapsulates PUSU's brand values and culture but also cultivates a serene environment that fosters a sense of belonging. It underscores the significance of workplace design and emotional resonance, embodying the ethos of "Redefining the modern office through design." By embracing cultural nuances, a practical yet aesthetically pleasing space is created, enveloped in a harmonious blend of colors and seamlessly integrating the indoors with the outdoors. This synthesis of modern design and traditional essence not only conveys corporate depth but also reflects a passion for innovation.

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