TITAN Property Gold Winner

2024

Step by Sustainable Step

Entrant Company

Ayala Land Inc.

Category

Property Strategic Program - PR Campaign

Client's Name

Country / Region

Philippines

The Ayala Land “Step by Sustainable Step” campaign explains and emphasizes how ALI is investing in the planet and its initiatives to reduce carbon footprint since 2017. Sustainability has been ALI’s guiding principle since 2007 until now. ALI shares the steps to reduce carbon footprint and reach net zero by 2050. The projects of ALI to achieve carbon neutrality is cited in the campaign which are as follows:
• 111 buildings managed for energy efficiency.
• 172,000,000 kWh of energy savings in 2022.
• 91% of commercial properties in terms of gross leasable area are using renewable energy.
• 200+ tons of plastics used since 2019.
• 586 hectares of dedicated carbon forests and 200,000+ trees planted since 2018.

These initiatives showcase ALI’s dedication to sustainable practices and its significant contributions to environmental conservation and community welfare. The “Step by Sustainable Step is more than a campaign, but it’s a series dedicated to consciousness about sustainability and its notable impact on everyone, and most especially the future generations.

By fostering sustainable communities, ALI believes that these environments with their distinctive features, can significantly elevate the quality of life and seamlessly connect people with opportunities for personal and community growth. ALI commits to its sustainability efforts in the present and lays the groundwork for a cleaner, greener, and better future. The campaign’s essence is summed up in the words of Mariana Zobel de Ayala, director and Sustainability Committee member of Ayala Land: “We’ve made big strides and they’re all part of an even bigger goal. A hundred steps in action will lead to thousands of steps ahead because to be sustainable, the biggest step that counts is getting to zero so that you and I have a cleaner future to look forward to.”

Credits

Head/Estates Marketing & Corporate Communications
Chrissy Roa
Manager/Ayala Land Inc
Jeanette Japzon
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