Freed Hotel and Residences Advertising Campaign

The Freed Hotel & Residences advertising campaign elegantly merges the essence of 5-star hospitality with the vibrancy of downtown Toronto living, setting a new benchmark in luxury real estate marketing. Anchored by the prestigious FHR, a gem in the city's skyline featuring top-tier dining experiences including the sky-high restaurant and the internationally acclaimed Katsuya by SBE, this campaign has become a global sensation. The architectural genius of Adrian Smith + Gordon Gill Architecture, complemented by the auditory allure of Rüfüs Du Sol’s “Innerbloom” and the visual splendor of Takashi Murakami's lobby art, forms the cornerstone of our promotional narrative.

Our multifaceted approach encompassed a strategic blend of traditional and innovative media, achieving a staggering 2 billion impressions worldwide. A captivating commercial graced Canadian television, complemented by visually arresting on-site signage and a meticulously crafted high-end brochure that articulated the project's unparalleled elegance. Our foray into guerrilla marketing introduced wheatpaste-style posters throughout Toronto’s downtown, embodying the project’s artistic ethos and reinforcing our commitment to arts and culture.

The campaign’s ingenuity extended to the sales office, transformed into an art gallery that not only showcased the project's aesthetic appeal but also became a hub for high-profile events, including an exclusive pre-launch party graced by luminaries such as Murakami and Katsuya. This holistic and creative campaign has not only captivated the target audience but has also positioned Freed Hotel & Residences as the epitome of luxury living and architectural marvel, deserving of the title for the best advertising campaign.