China | 2021

Wuhan Optical Valley Joy City

Entrant Company

Muse & Wisdom Space Design

Category

Interior Design

Client's Name

Wuhan Joy City Real Estate Development Co., Ltd

Sub-Category

Exhibits, Pavilions & Exhibitions

In the design of Joy City marketing center of Optics Valley, Muse & Wisdom Space Design tries to realize the crossover between "real estate marketing center" and "immersive lifestyle experience store", shorten the distance between people and space, create a third space in the new social era, and explore the possibility of future community under the form of Internet. The whole design is a fantastic exploration of space. Based on the natural curiosity of human beings, it will take people step by step into the canyon cave and into the exploration channel. Different from open design, it adds more exploration interest, which makes the experiencer feel different surprises in every walk. The design of dynamic line separating movement and movement is adopted to disperse people in different areas. Through successive layers, experientiers can feel the life culture conveyed during walking. The use of GRG base, solid wood paste skin, create a deep sense of the valley, at the end of the tunnel is the streamer waterfall, the use of light belt and acrylic to make a sense of flow. Large areas of white and wood color, let the space more pure. When the sun rises, the warm sunlight comes in. With the changing light of the moon rising at sunset, the change of the seasons is felt, and the interior space and the outdoor scenery are perfectly integrated. In the hall, the designer designed the high and low splits to show the form of Joy City in the future in this complex space. Then designer ascended the stairs along the wooden stairs and bookcase and entered another quiet space. The introduction of mobile Joy City in the demonstration area is an innovative practice of Joy City Holdings to extend its own commercial resources in recent years. Connected by multi-dimensional space, customers can have a deep interactive sensory experience. The connection between spaces will generate more possibilities when touching. The rich spatial levels form a smart roaming traffic system. Walking becomes more interesting, and encounters different scenes in different Spaces can release curiosity and exploration desire.

Credits

Chief Designer/Muse & Wisdom Space Design
Wei Liu
Photographer
Xinran Zhou & Yukai Lin
2021
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