2023

Back to Grass. Back To You. Campaign

Entrant Company

Ayala Land, Inc.

Category

Property Strategic Program - PR Campaign

Client's Name

Ayala Land, Inc.

Country / Region

Philippines

Ayala Land’s exposition of how Filipinos can now live a life of progress balanced with wellness in its developments was done through the “Back to Grass. Back to You.” campaign, which was an ode to its campaign in the late nineties, “From grass to glass.”