TITAN Property Platinum Winner

2023

Shirong Wanda Plaza Mixed-Use Project

Entrant Company

Wanda Commercial Planning and Research Institute & YUANZHU DESIGN(Zhuhai) Co.,LTD.

Category

Architecture - Best Aesthetics Design

Client's Name

Guangdong Shirongzhaoye Co. Ltd.

Country / Region

China

Project Description:

Shirong Wanda Plaza is a 250207.44 sqm mixed-use commercial complex project,including one around 90000 sqm four level mall, one about 27000 sqm retail street and two multi-function towers (around 97m & 48m height respectively). The project locates at the cross intersection of Zhufeng Avenue and Shuijun 2nd Road which are two major thoroughfares of Doumen District, Zhuhai, Guangdong Province.


The client envisions the project not only to be an iconic landmark in Doumen District, but also an urban symbolic gathering place for surrounding residents. The brief especially requested for a sustainable design approach (from spatial organization to material use etc.) to enhance ecological thinking and promote outdoor activities during shopping experience. It also demanded a flexible and adaptable layout for both current market of the region and future expansion of the industry. Moreover, the whole commercial complex shall maintain genuine simplicity and elegance.

Design concept derives from traditional Chinese image depicting two koi fish frolicking in the pond of a valley. The momentum from rotation, central spinning and overlapping elements are borrowed in spatial organization structure. The sunken plaza as central green axis connecting two major pedestrian circulation direction separate the mall and retail street ingeniously. Those setback terraces for outdoor shopping experience are not only suitable for modern e-commerce mode (encouraging outdoor playing & shopping instead of traditional trading market) but also generating multi-level green space responding to the sustainable design intent. The whole project fully represents the ecological thinking meanwhile demonstrating the avant-garde idea of modern commercial lifestyle.

Credits

Vice President of Shirongzhaoye Co. Ltd.
Jia Liu
Vice President of Wanda Commercial Planning and Research Institute
Yi Hu
Founder of YUANZHU DESIGN Co. Ltd.
Yuanxu Tang
Associate Director of Wanda Commercial Planning and Research Institute
Hai Wang
Chief Designer of Designer of Shirongzhaoye Co. Ltd.
Yujuan Wang
Co-Founder of YUANZHU DESIGN Co. Ltd.
Zhenghong Pan
Project Manager of Wanda Commercial Planning and Research Institute
Ling Liu
Project Manager of Shirongzhaoye Co. Ltd.
Xiaohu Meng
Designer of YUANZHU DESIGN Co. Ltd.
Huiting Zhang
Designer of Shirongzhaoye Co. Ltd.
Lei Dong
Designer of Shirongzhaoye Co. Ltd.
Zhuowen Dai
Designer of Shirongzhaoye Co. Ltd.
Yufei Meng
Planner of Shirongzhaoye Co. Ltd.
Bofan Li
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