TITAN Property Platinum Winner

2022

Changsha Forte Financial Center Marketing Center

Entrant Company

G&K Architecture Design

Category

Interior Design - Commercial

Client's Name

Forte Group

Country / Region

China

Featured brand new urban aesthetics, the marketing center interprets a new urban fashion space and creates a different, rich and perfect exemplary lifestyle. Following the understanding of the glory and future of the city of Changsha, the design reassesses the ecological value and significance of natural spirituality in Hunan culture to create a relaxing atmosphere by the banks of the Xiangjiang River, returning to nature among the sky and clouds. In such a space embellished by green plants, the boundaries between indoors and outdoors are blended so that the natural scenery flows meaningfully, allowing visitors to feel the changes in scenes.
As a real estate sales center, the reception hall presents a surreal enthusiasm at the moment when visitors enter the door. The rounded arc connection and the dimension from the ceiling to the column wall are so natural that it blurs the rational structure and perceptual imagination of interior architecture. The dark metal materials contrast with the bright light feeling. The large area of gray porcelain floor is matched with gray gold art paint to achieve free modernism, and the crystal acrylic makes the space romantic. In the exhibition area, the free spirit of modernist art is highlighted by an arc spiral light installation above the sand table. The translucent vortex on the first and second floors is full of palace-level dreamy sense. The curves everywhere create a poetic, graceful, and comfortable mood and the natural quiet moment for the visitors. In the coffee bar area, the giant mirror on the ceiling creates a deep lake overhead. Together with the bookshelf, it presents a leisurely spiritual world for guests. With a panoramic view of Xiangjiang River, the negotiation area has a vintage atmosphere with a priceless intelligent aesthetic interest. The leather furniture and artistic lacquer texture make the space increasingly refined. The VIP room features modernist aesthetics and an elegance of luxury and intimacy. All the design elements work together to create a unique marketing center appealing to a better natural home.

Credits

Designer / G&K Architecture Design
Mi Yuqi
Designer / G&K Architecture Design
Chen Zhen
Designer / G&K Architecture Design
Liang Wei
Designer / G&K Architecture Design
Chen Haitao
Designer / G&K Architecture Design
Zhang Kang
Designer / G&K Architecture Design
Ou Jianting
Designer / G&K Architecture Design
Liu Xing
Designer / Forte Group
Cheng Xiangyan
Designer / Forte Group
Zhou Jie
Designer / Forte Group
Wu Lin
Designer / Forte Group
Gong Hui
Designer / Forte Group
Wang Jie
Designer / Forte Group
Meng Tingting
Designer / Forte Group
Yang Shan
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