TITAN Property Gold Winner

2022

GRACEGIFT Dunnan Concept Store

Entrant Company

LeeChen International Design Co.

Category

Interior Design - Retail / Department Stores / Malls

Client's Name

GRACEGIFT

Country / Region

Taiwan

This case is a brick-and-mortar store of fashionable women's shoes that has emerged from online shopping, leading petty bourgeoisie and young white-collar workers. It creates a shopping experience that is completely different from online platforms. The ground space is located on the first floor of an old mansion in Taipei. It has a raised concrete floor and a wide and open facade. The designer uses arcs as the main element. The old fire lanes are integrated to beautify the space vision but maintain the integrity of the passage function so that the facade appearance is shaped into a round arch and floor-to-ceiling windows with visual continuity, with pink tones and rose gold accessories. Together, a pink, soft and feminine commercial space is formed.

The overall space planning is based on the Japanese-style "Wabi-sabi Aesthetics", with unique lacquer surfaces and close to natural materials to create a clean and peaceful environment, conveying an authentic, pure and simple beauty and outlook on life. As soon as you step into the store, you continue the outdoor arc shape, running through smooth and smooth lines. The women's shoe display racks, exhibition tables, counters, chairs and other furniture located in the center of the store all present an organic design in a free and uninhibited form. These furniture designs are endowed with multi-functional and all-rounded situational thinking, which can be adapted to different situations. The exhibition and sale of shoes, the way of display, or the different modes of space use can be moved and adjusted according to the needs of the people. On the curved walls and wooden materials, the application of special lacquer enhances the simple and unadorned, rough and delicate texture with natural texture, and outlines the consumer's longing for a delicate and beautiful life in the space with yearning.

In the era of increasing popularity of the Internet, although online shopping has gradually become the new mainstream of the consumer market, the store creates a space for brands to integrate virtual and reality giving consumers a sense of honor and a new consumption experience, creates topics and attracts more attention.

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Category

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