Jinmao · CHAO Experience Center

In light of the current consumption trend of young consumer groups and with “coffee” as the design theme, the project introduces the coffee-making process of roasting, grinding and brewing as well as related creative cultural products into the main spatial narratives, adds various interconnected functions including negotiation, display, retail and sales, and also creates fluid circulation routes.

Endowed with exaggerated and striking visual effects, the double-height architectural space near the entrance reveals a sense of ritual. The large coffee art installation, made of copper-containing steel in an artistic manner, is used for storing coffee beans and brings a unique experience the same as in a coffee roastery.

The mechanical page-turning device on the whole wall is utilized to popularize the knowledge about coffee, showcasing the process of planting, extracting, roasting and refining beams. The device featuring a mechanical and industrial style, coupled with the realistic scene, takes people to immerse in a museum-like spatial experience.

The project incorporates the arc-shaped spatial structure to form a semi-enclosed book bar themed by reading. Covered with books, the wall at the end serves as a background, whilst also setting the tone of the space. With it, the “museum-like experience center” carries gentle rhythm and cultural charm.

The negotiation area, which takes the art installation formed by metal and glazed glass as the core, has multiple functions like facilitating negotiation, displaying music-related ornaments, selling creative cultural products, etc. Delicate and gentle fabrics and leather, combined with retro and exquisite brass, continue the style of the space and produce a comfortable atmosphere for negotiation as well.