Interview with Huang Si Huang

1 Please give us a brief bio of yourself, your background, and your job profile.

I am a designer who specializes in architecture and interior design. I focus on creative concepts and visual storytelling, dedicating myself to creating attractive and meaningful design pieces.

2 What is your role in the company?

I am the founder and CEO of AIII DESIGN, actively contributing to the conceptualization of design at all levels.

3 Please tell us more about your company / organization.

AIII DESIGN dedicated to the architecture and interior design industry for many years, was founded in 2017 and is based in Taichung City, Taiwan. In the process of creating each space from 0 to 1, we strive to redefine the patterns and appearance of life. We aim to embrace the concept of subtraction in design, planning personalized ways for users, and providing a more refined experience of minimalist living.

4 Congratulations! As the winner of the 2023 TITAN Property Awards, what does it mean for you, your team, and your organization, to receive this distinction?

Winning awards is a process of self-validation in itself. It's just one aspect of career development, and I will continue to build upon creativity as the foundation for future growth.

5 Could you briefly explain about the winning project / title you entered into the 2023 TITAN Property Awards, and why you chose to enter this project?

The homeowner, who works as a structural engineer, desired a design approach with clean lines to present an exclusive space within the residence. After several in-depth discussions and negotiations, it was unanimously decided to make the raw concrete texture after formwork removal the core of the design. The focus was on preserving the structural aesthetics while avoiding excessive ornamentation, following the concept of 'subtractive design' to extend the overall space. The goal was to achieve a minimalist concept, allowing the occupants to slow down their pace of life and break free from the hustle and bustle of fast-paced living. Within the residence, the team selected low-saturation color tones and soft lighting, complemented by warm wooden elements, to create an ambiance of slow living. This not only showcases a restrained lifestyle but also assists the homeowner in disconnecting from a fast-paced lifestyle, enabling a more enjoyable and relaxed atmosphere. It's worth noting that through the use of exposed concrete cutting lines and opening sequences, the space not only feels familiar to the homeowner but also reflects a user's well-organized lifestyle, resonating with the space in harmony. This design places a strong emphasis on meeting the needs and preferences of the residents while prioritizing sustainability and environmental-friendliness. Firstly, the existing spatial structure and lighting conditions were retained to reduce resource wastage and the need for artificial lighting. Secondly, window treatments and reflective glass films were chosen to block outdoor heat, indirectly reducing the frequency of air conditioning use. Low-energy, high-power LED fixtures were installed to achieve energy efficiency and carbon reduction. Furthermore, to ensure the health and comfort of the occupants, the team selected eco-friendly building materials with low formaldehyde emissions, reducing the release of harmful substances and minimizing potential health risks for users. I wanted to challenge myself by testing my abilities in achieving a higher design density with a lower budget.

6 What were the biggest challenges you faced with this project?

It's necessary to gradually guide the homeowner's habits and achieve a design density above standard with a relatively lower budget.

7 How has winning this award developed your practice / career?

Winning awards is an attempt to showcase our design capabilities, gain trust, set our company's design style apart, leverage online exposure opportunities, and make potential clients take notice of us.

8 For Property Developer, Architect and Designer, what makes a “good” property design?

He must achieve success on multiple fronts, and we believe this balance should encompass issues such as market appeal, functionality, sustainability, aesthetics, cost-effectiveness, environmental integration, convenience, innovation, and green initiatives.

9 Describe your property design style and its main characteristics.

Primarily focusing on minimalism, apart from customizing for individual lifestyles and dimensions, we aim to minimize complex lines and utilize low-saturation materials to interpret the spatial experience.

10 What made you / Why did you choose to become an artist / designer / real estate agent / property developer?

Initially, it begins with one's passion and interests, but along the way, it involves self-reflection, independent creation, internalization of thoughts, and the interconnectedness of various people and things, which subsequently give rise to a larger purpose and direction.

11 What’s your favorite kind of design and why?

I appreciate minimalist design, as it allows for a better connection with the surroundings and the clean lines of space, while reducing the intake of complex environmental information.

12 What led you / your organization to become successful within the industry you are currently in?

Every design endeavor is an attempt to push the boundaries of creativity beyond current capabilities.

13 What makes your country specifically unique in the design industry?

The diversity of culture, emphasis on sustainability and the availability of eco-friendly building materials, along with a focus on intricate industrial precision, are some of the distinct features of interior design in Taiwan.

14 Do you think your country and its cultural heritage had an impact on your design process?

Deeply influenced by the intensive cultivation of Taiwanese and Japanese cultures

15 How has the country, you are based in, helped move your industry forward?

On a practical level, the state doesn't necessarily provide much assistance. In most cases, it relies on one's individual capabilities to create additional possibilities and value.

16 For Real Estate Agent, what does “real estate” mean to you?

From a personal perspective, on a spiritual level, it signifies the realization of a certain phase of dreams and the sanctuary of life. From a business perspective, it expands the potential for additional operational facets and lending relationships.

17 What are your top THREE (3) favorite things about the real estate industry?

Appreciating the connection between architecture and its environment, the interplay between architecture and human interaction, and the imagery conveyed by the architecture itself.

18 Where do you see the evolution of the real estate industry in the next 5-10 years?

There will be changes in behavior, such as a shift in sales approaches, a focus on green building environments and energy efficiency, the rise of smart homes, the growth of the sharing economy, urban redevelopment, a preference for non-urban living, blockchain matchmaking, and alterations in leasing behaviors.

19 What resources would you recommend to someone who wants to improve their skills in the real estate industry?

Industry skills can be enhanced through online courses and learning platforms, professional associations, books and magazines, local training and seminars, industry reports and data, personal experiences, social media, and real estate software evaluations.

20 Who has inspired you in your life, and why?

Guidance and inspiration from people are not the sole source; the majority stems from the elements of nature, art, culture, travel, historical landmarks, technology, personal life experiences, and the social environment that envelop us. They consistently supply me with creative inspiration every day. These elements are an indispensable facet of my life, and I endeavor to internalize them to refine my thoughts and ideas.

21 What is your key to success? Any parting words of wisdom?

Every design endeavor is an attempt to push the boundaries of creativity beyond current capabilities.

22 Do you have anything else, which we haven’t covered, that you would like to include in this interview?

Thank you very much for MUSE; it has been a rare and precious process and experience.

WINNING ENTRY

2023
TITAN Property Awards - The Dim Beauty

Category

Interior Design - Residential

TITAN Property Gold Winner