TITAN Property Platinum Winner

2021

Amaiaserye presents Kuripot

Entrant Company

Amaia Land Corp.

Category

Property Video - Real Estate

Client's Name

Ayala Land - Amaia Land Corp.

Country / Region

Philippines

The AmaiaSerye series aims to pull everyone’s heartstrings and to make them feel an emotional connection towards the properties they will potentially get in Amaia. In this particular viral video titled “Kuripot,” which means stingy in Tagalog, shows that anyone can get their dream house with an affordable price without compromising quality. The story begins with a girl’s emotional narration of her relationship with her boyfriend. The conflict of the story revolves around the boyfriend’s “stinginess.” The main character then becomes embarrassed and unsure of her relationship until it was revealed in the end that her boyfriend being stingy was the cause of how he was able to save up for a condominium for both of them when he asked for her hand in marriage. The video aims to show that Amaia is willing to uplift the needs of every working Filipino and to reward their labors. Amaia will be there through hardships and in success.

Studies show that people are more likely to spend on products or services through shared content such as viral videos than them merely browsing on it. Amaia was able to prove this fact as its AmaiaSerye “Kuripot” was able to generate 1,000,000 views and over 200 engagements on various social media platforms. It got the job done by reaching millions as they got a sense of genuine emotions through these videos. The AmaiaSerye made relatable situations to viewers which would make a great impact in them when they eventually choose to buy their own properties in Amaia.

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