TITAN Property Platinum Winner

2021

Avida Ready For More

Entrant Company

Avida Land Corp.

Category

Property Advertising - Online AD (Campaign)

Client's Name

Country / Region

Philippines

Avida is a residential brand of Ayala Land, the Philippines’ leading developer of sustainable estates offering a diverse mix of quality residential and commercial developments that support local economic growth.

To highlight Avida’s 30th year milestone, the company created a 360 marketing campaign that would show the company’s growth and evolution to both internal and external audiences to strengthen the brand’s image as a sure, secure, and sensible brand

The idea is to create excitement about owning and being part of the sure, secure, and sensible living experience within an Avida Community. With this campaign, we want to encourage potential home buyers to move closer to their goals of owning a home by showing them the different possibilities that a level-ed up future can hold.

‘With Avida as your home, you feel safe, and secured that you can face whatever life has in store’ – Ready for More, Avida.

The video campaign consists of a 30 & 15-seconder with bite-size videos for each life moment.

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