Fantasyland

Contrary to the minimalist idea of “Less is more” in time, Mrs. Apfel, a legendary fashion icon, claimed, “More is more and less is a bore.” She always wore vibrant and exotically glamorous accessories in simple outfits. The design team would like to deliver this concept to correspond to vintage luxurious elements with minimalist trimming, contributing to a “Fantasyland ”for all women.

The brand is stylishly designed and unique in diverse styles, appealing to women between 25 and 40 years old. The designer applied a wood tone and created a strong visual impact with high color contrasts based on a warm touch. Consequently, the merchandise on the display tables can exclusively present distinctive characteristics and amaze customers.
Matchlessly, an angular layout creates continuous and smooth traffic flows in a limited footprint. In the various coloring zones, consecutive moving paths coordinate with lighting arrangements to invite customers to an immersive shopping experience. Besides, the cashier counter in the center facilitates good service quality and signifies the brand identity with unique coloring.
Lighting design is a crucial factor in a retail space, especially in a fashion jewelry store. As a result, the design team used daring coloring and mirrors to outline the products ‘characteristics, while the luxurious and vintage furnishings set off the overall atmosphere. Customers may enter the store and receive respective surprises by following intriguing settings.
In terms of a whole range of coloring, non-toxic wall paint with low formaldehyde and low VOCs applied to the façade eliminates hazardous human exposure. To reduce wastage, the free-standing furniture allows flexible arrangements or later moving, creating a healthy and sustainable Eco-friendly environment.