Ayala Land Balloons Series – Reconnecting at Ayala Land’s Co

The Ayala Land Balloons Series campaign was launched during the time when people are beginning to look forward to reconnecting face-to-face with friends and family. This campaign serves as a message from Ayala Land that "things are looking up", and that the Company has always been here to support meaningful connections through Ayala Land's sustainable spaces. In the 3-part video series, ALI presents how everyone is welcome at Ayala Land Estates to reconnect and spend meaningful time with loved ones, friends and other members of the community.

ALI knew it had to send out a message of support and aid for families and communities and the best way to send this message during that time was through social media. To execute this, the campaign was presented in three stories in time for three different events:
• The Mother’s Day video was published on May 8, 2022. It is a story of a grandmother and her granddaughter finally seeing each other in person after long months of community quarantine where they both spent time through video calls. This video earned 61.98% Engagement Rate.
• Father’s Day video was published on June 17, 2022. It is a story of a father who makes ends meet as he cares for his son while working during the pandemic. This presented the challenge of being a parent during the pandemic, where work and childcare are both priority. But through Ayala Land's estates, surpassing this challenge became more possible. This video earned 65.75% Engagement Rate.
• National Disability Prevention and Rehabilitation Week video was published on July 18, 2022. It is a story of special members of the community that happily felt belongingness in ALI's estates -- Abel Villamar, a hearing-impaired culinary student; Judy Gacho, a mobility-challenged real estate broker; and Fedi Roa, a culinary arts graduate living with autism. This video earned 90.82% Engagement Rate.

These videos were published on Facebook and YouTube.

Overall, the campaign recorded a total of 735,349 people Reached, 523,017 Views, and an average of 72.85% Engagement Rate for all 3 videos.