CRESCENT GREEN 山水盈

Crescent Green is a residential estate located in Yuen Long, New Territories, Hong Kong. It is developed by Road King Infrastructure Limited. The estate consists of 9 towers and 29 houses, offering a total of 331 units. The apartments range in size from 300 to 1,012 square feet, and the houses range from 2,101 to 3,889 square feet.

To highlight and incorporate the concept of green spaces, the art direction utilises verdant tones and airy designs, watercolour touches on the print deliverables, and the use of ambient sounds to create a sense of authenticity and closeness with the natural elements. The mellow entry of the video, full of detail and close-up shots, softly introduces the project and its selling points to the audience while maintaining an urban sanctuary atmosphere.