K11 Art Musea

Project Description
Wowwowtank had the privilege of ideating and producing the captivating tenants' marketing video for K11 Art Musea in 2019. In this production, we extracted and showcased the essence and creative vision of Adrian Cheng and this unique shopping centre in Victoria Dockside, capturing its dynamic blend of art, nature, retail and creative expression of both local and international artists.

Through the video, we aimed to convey an immersive experience indicating the profound impact that K11 Art Musea has on visitors, inviting them to explore and engage in a world where art and retail collide. By highlighting the vast possibilities of future visitors' experiences, we aim to attract tenants to rent spaces in such a happening and innovative location. The video highlights the three-dimensionality of not only spaces but also experiences, where all senses are catered to.

Project Achievements
A project from the celebrated Asia developer New World, K11 Musea is the protagonist of Victoria Dockside, situated at his heart. The landmark spans 3 million square feet and is described by US media as "Hong Kong's most anticipated opening". Its façade features one of the world's largest living walls achieving great sustainability goals. The building alone, of 10 storeys, spans 1.2 million square feet and features a variety of shops, galleries, and immersive art installations.