TITAN Property Platinum Winner

2024

Freed Hotel & Residences Launch

Entrant Company

Gladstone Media

Category

Property Strategic Program - Property Launch

Client's Name

Freed Developments

Country / Region

Canada

Freed Hotel & Residences Toronto (FHR) brings the luxury of world-class hotel services to residential life at the epicentre of downtown Toronto. Poised to be the city’s most coveted address, FHR will be crowned by a sky restaurant and the world-famous Katsuya restaurant by SBE on the 2nd floor. This architectural marvel, designed by world-renowned Adrian Smith + Gordon Gill Architecture, will be celebrated around the globe.

The Freed Hotel & Residences Toronto Exclusive Launch event on March 2nd 2024 was an electric night for the city of Toronto. Takashi Murakami, who had never been to Toronto before, was a significant coup, garnering international attention and attracting high-profile celebrities. All guests had the opportunity to go home with a brochure and a signed Murakami book was delivered to exclusive guests after the event. Chef Katsuya was in attendance and prepared a delicious dinner for guests, which underlined the calibre of food that will be available on-site. The team capitalized on current conditions by launching the project amidst a market hungry for attention, positioning Freed Hotel & Residences as a standout amidst competitors who were delaying their releases. This bold approach not only generated excitement but also positioned the project as a trendsetter in the industry, with competitors closely watching and learning from their strategies.

Credits

Artist
Takashi Murakami
Song Artist
Rüfüs Du Sol
Song
Innerbloom
Client
Freed Hotel
Creative Director
Jeremy Gladstone
Copy/Strategy
Robyn Gladstone
Director of Photography
Ivan Krivonosov
Videographer
Calum Hotchkiss
Art Director
Hae Na Park
Designer
Liam Baldwin
Production Designer
Calin Stefan
PR
NKPR
Renderings
Purbelink
Catering
Katsuya by SBE
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