Shuanglong Village Brand Design & Environmental Improvement

Nanshan Shuanglong Village is famous for its "flower and wood bonsai" industry, and the "Nanshan bonsai technique" that has been passed down for over 200 years has been listed as an intangible cultural heritage in Chongqing. The design revolves around the unique culture of the bonsai industry in Shuanglong Village, and combines the design of commercial service facilities, cultural functional facilities, and commercial signage facilities to create a unique village IP.
Visual design is inspired by bonsai, which abstracts bonsai elements into multi style visual symbols and cleverly integrates them into the physical design of infrastructure. This design concept not only conveys the unique temperament of Shuanglong Village's elegance, classicism, and ecology through retro and artistic design language, but also provides iconic memory symbols and cultural and artistic fun scene experiences for tourists and villagers who come. This design is not only to create a unique cultural atmosphere in Shuanglong Village, but also to form a cultural checkpoint and reproduce the appearance of Chinese classical literature and art. At the same time, it can also meet the aesthetic preferences of more age groups, bringing more vitality and vitality to the development of the village.
By achieving the diversity of bonsai functions, not only does it radiate more types of people and drive economic growth in villages, but it also constructs a civilized and Zen village order, forming a bonsai art village with the characteristics of Nanshan in Chongqing. This series of design concepts and practices aims to inject more development momentum into Shuanglong Village, while also creating a more diverse and colorful experience space for local villagers and tourists. Design is not only the inheritance and development of the bonsai industry, but also the dissemination and enhancement of village culture, aiming to make more people understand and love the unique charm of this place, and endow Nanshan Shuanglong Village with more vitality and vitality.