VICUTU FLAGSHIP STORE IN BEIJING SHANGDE CENTER

Located at the core of Shangde Center in Daxing District, Beijing, VICUTU flagship store has a total construction area of ​​1,680 square meters and is divided into two floors, including Gornia, Vicutu Blue Label and Vicutu Red Label. The architecture design concept is extracted from the "V" shape of the Vicutu brand, incorporated into flexible blending, and forms an ecological weaving system from the splicing nature of fashionable fabrics. The continuous language is expressed in the special language and details throughout the building facade to the interior. The project provided the client with an in-depth and multifaceted showcase of not only the brand’s latest designs, but also the innovative potential in unique collaborations with other industries, such as architecture,art and new media.
The architectural lighting respects the architectural characteristics and focuses on four aspects, namely facade lighting, window lighting, logo lighting and main entrance canopy lighting. The challenge of the interior lighting design was to use light to express the continuous curved geometry, through customized lighting, from the facade panels to the interior walls and ceilings, to the display stands, to form a coherent light environment without the slightest dark area.
Different color temperatures create different spatial experiences. Through the adjustment of different light colors of luminous soft films, free and guiding light strips, hidden lights on the ceiling, and hidden lights on the ground, lighting atmospheres at different time periods are created.
The overall indoor color temperature is mainly warm white 3500K, and the color rendering of the light source is above 90. The overall color reproduction is high, which improves the quality of clothing. Through the setting of different brightness of lights, the products on display can be highlighted to attract customers' attention and create a hierarchical space. We have different brightness settings for the advertising display area, clothing display area, national highway area and rest area.For the selection of lamps in the facade display cabinets, we choose small-sized deep tube anti-glare lamps to avoid ineffective light spots on the facade.