DONGFENG NISSAN NCH Experience Center

The project is an exhibition and experience center specially built for Dongfeng Nissan's ARIYA smart electric flagship vehicles. Centering on the continuation and redefinition of eternal Japanese futurism, the design team cleverly applied oriental aesthetics such as the ancient Chinese philosophy of a square earth with a round sky above and blank space to the division and use of scene space; and the soft decorations are artfully combined with technological functions, echoing ARIYA's unique eternal Japanese futurism. Through the perfect fusion of hard and soft decorations, the project maximizes the focus of customers on ARIYA products and the quality service experience.
The exhibition and experience center is divided into upper and lower stories. The lower story displays the flagship models and brand images, the overall spatial arrangement of which is simple yet detailed. The car product boutique cabinets and show window integrated with model cars are located on the left of the entrance to accentuate the main functions of the gallery. The 7.5m*3m LED screen offers customers immersive experiences of sound, light, electricity and touch. At the same time, the electric lifting platform and the Japanese-style dry landscape staircase connect the display and sales between the upper and lower stories, and enhance the atmosphere of the space through the reasonable use of artificial and natural building materials. The second story, on the basis of the functions of business negotiation and leisure activity, uses bonsai, solid wood and Kumiko modeling ceiling for a better leisure atmosphere.
The improved quality has laid a solid foundation for the word of mouth and impression of the brand and the store, improving customer stickiness and loyalty.