Canada | 2021

Riverstone - Balanced Lifestyle Ad

Entrant Company

adHOME Creative

Category

Property Advertising

Client's Name

Sifton Properties Limited

Sub-Category

AD (Single)

Riverstone is the latest Retirement Living development created by Sifton Properties. Located within the West 5 community, an innovative and fully sustainable mixed-use development powered by the sun, Riverstone is nestled into natural surroundings with green spaces, nature trails, wildlife and the flowing waters of the Thames River. Riverstone was imagined with a focus on the unique opportunity for adults who are stepping into their “3rd Act” of life, evolving into a new confident and authentic sense of self. Riverstone invites residents to embrace their vibrant lifestyle within a community of like-minded people that share their ambitions of natural environments and social landscapes that will take their joys of life one step further. In preparation for the creative development of Riverstone’s first print ad, we summarized the main positioning of the campaign down to the simple idea of being elevated by nature. This reflection of the natural surroundings and sustainable aspects of West 5 paired with the catered living amenities, inspired our creative approach and execution. The display of water-washed stones speaks to the Riverstone name itself, but also establishes a sense of calmness that continues across the use of organic shaped windows that frame the property’s photography. The headline “Naturally balanced lifestyle” and the body copy has been crafted to be casual and approachable with a focus on resident benefits. It guides the reader through to the closing invitation that welcomes them “home” to Riverstone. This combination of visual direction and messaging merge together to create a clear understanding of what life can offer at Riverstone Retirement Living. Riverstone presents a selection of crafted amenities to bring its vision to life; dinners under evening skies on the rooftop lounge and garden; lunches on the patio overlooking the green spaces of Riverbend Park; sessions for the mind and body in the fitness and yoga studio. With all these amenities complimented by housekeeping and personal care services, Riverstone invites residents to find their personal balance, naturally.

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Entrant Company

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Category

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Entrant Company

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Category

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