TITAN Property Gold Winner

2023

One In A Million

Entrant Company

JUYO INTERIOR DESIGN CO., LTD.

Category

Interior Design - Retail / Department Stores / Malls

Client's Name

MISS 21

Country / Region

Taiwan

With various styles of shoes, consumers would choose not only comfortable and easy to wear, but also the color and style they prefer, and that can be perfectly matched with their outfits on different occasions. This case is a concept store for trendy women's shoes in a department store. An exciting design concept is to incorporate the concepts of "choice" and "probability" of encountering a pair of beloved shoes.
The case site is a long open space of about 18 square meters. Under the condition that the ceiling and floor are not changed in the shopping mall regulations, a white light partition wall is used as the main space separation and LED lights are used with foldable soft Silicone, highlighting the brand name on the wall. The wall is equipped with a shoe mirror, which is different from the square mirror's angular and rigid standard. Its irregular and rounded shape highlights the flexible curve of women's shoes on the one hand, and points out the brand's unique character on the other hand. In addition, the indirect lighting of a LED lights circle is designed around the edge of the mirror so that consumers can have a better atmosphere when trying on shoes in the mirror, adding extra points to the beauty of the shoes.
Because it is a short-term exhibition store, the economical and environmentally friendly PU foam material is used for making the dice, which can control the budget for the owner and save the waste of unnecessary consumables. The material is lightweight, has a firm texture and reasonable structure, and the square shape is easy to stack and change.
The department store in the center of the metropolis has always been a first-level theater of physical consumption. In the same style of counter layouts, this store not only attracts customers' attention but also dramatically enhances the youthfulness of the store with its unique fun, game elements and attractive colors. The probability of the ethnic group becoming a fan makes the brand owner a one-of-a-kind favorite among consumers!

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