From O to X

Urban aesthetics, street fashion, contemporary simplicity and modern atmosphere; with neon lights enlightens the industrial-styled office, the comfortable collaborative space not only becomes the best environment where works are done, but also somewhere one gets to push the limits, be creative and think outside the box.

The brand’s logo with an X over an O, symbolizes combination, breakthrough, and innovation based on the origin, the true self. The brand’s main concept is to break the fashion stereotype and conventional images of how one should wear. Thus, the designer takes the idea of “original” into consideration, forming a minimalist environment with shades of black and white. The industrial environment with exposed pipes on the ceiling, added some chic vibe through use of metallic materials, contributing to a modern concise style of the working space. The layout is open-plan, spacious, airy, and bright with a great amount of natural lighting, dividing the whole space into display area, photo studio, meeting room, rest area and flagship exhibition. According to different timing and needs, people can quickly transition between different environments, scenarios, and emotion, boosting diverse creativity to the working process. Without use of traditional workplace partitions, ventilation and lighting can travel well to every corner of the space.

In addition to a rather open layout, neon lights, selective furniture and items, and metallic materials are the three main elements to interpret the brand image with more details. While inspiring everyone, the interior decoration sends a clear message of the brand’s visual identity, catching customer’s attention. With lighting straps applied in the area where the staffs’ seats are fixed, the lighting is well distributed. Whereas the meeting room and the display area are adjusted with different color temperature, color palette and luminous intensity. With different selected items and furniture, one can see the designer is trying to create different kinds of environment for different types of conversations. The space can appear relaxed, serious, private or open to everyone.