Philippines | 2021

#TogetherWeCan

Entrant Company

Amaia Land Corp.

Category

Property Social Marketing

Client's Name

Ayala Land - Amaia Land Corp.

Sub-Category

Social Engagement

It was not so long ago when COVID hit and turned the world upside down. Everything stopped at that moment, from livelihoods to intimate bonds between loved ones. We were left wondering when this is all going to be different. However, this did not stop Amaia from reaching out to the community and lending a helping hand to those affected during the pandemic. Amaia expressed their gratitude to people on the frontlines as a way of giving back to them the same way they have helped us fight through tough times. Through continuous posts on social media platforms, the crisis did not hold Amaia back from showing appreciation and support to those who need it. The #TogetherWeCan campaign is all about helping each other rise above the challenges brought about by the pandemic such as the constant reminder given to everyone to flatten the curve and save lives through preventive measures and factual news shown in the #TogetherWeCan posts. The simple hashtag helped spread light and hope despite what we kept seeing in news and media outlets. During those times when we all felt unsafe and unsure, Amaia provided safety and security by letting everyone know of the open communication lines that gives frequent updates about the COVID situation. Its aid does not stop there. The most notable effort made by Amaia was helping the country’s agriculture and local farmers get their livelihoods back on track through its partnership with the Department of Agriculture. This led to the launch of ‘Kadiwa on Wheels’ in Pampanga, Capas, Bicutan and Pasig community making food accessible in the area and providing jobs to the local farmers. The partnership helped everyone in need to stack essential goods when the industry took a complete pause on producing them and in return, it helped the farmers survive as they continue earning a living. Overall, this proved that #TogetherWeCan fight this global crisis even if it is just on a local scale.

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