TITAN Property Silver Winner

2024

NOVUM WEST 翰林峰

Entrant Company

Wowwowtank

Category

Property Strategic Program - Property Launch

Client's Name

Henderson

Country / Region

Hong Kong SAR

Novum West

Project Description

Novum West is a premier residential development located in Island West. Developed by HENDERSON, it offers modern and luxurious living spaces in a highly sought-after location. Comprising four buildings with a total of 645 residential units, the development features a range of studio to four-bedroom apartments. Novum West boasts contemporary design and exquisite finishes, providing residents with a comfortable and stylish living environment. Just a minute's walk from the MTR station, Novum West enjoys excellent connectivity. Furthermore, the development falls within the highly regarded School Net 11, with secondary schools in the Central & Western district. Novum West presents an exceptional opportunity for individuals and families seeking a sophisticated and convenient urban lifestyle in one of Hong Kong's most desirable locations.

The treatment of the graphics for Novum West exhibits a vibrant and dynamic approach, perfectly reflecting the lively atmosphere on Island West. The use of superimposition and layering of vibrant graphics, photographs and colours creates a sense of energy and excitement. The multiple versions of the print ads and the graphics in different deliverables ensure that different selling points are brought to the viewer's attention in a playful yet memorable way.

Credits

Director
Tan Khiang
Art Directors
Athena Cheung, Joanne, Eric
Copywriters
Arthur Lam, Sara Lee
Account Servicing
Billy Lai
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Category

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Category

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