Nanshan Fangniu Village Renewal Design

Recently, CCTV-1 aired the story of Nanshan Fangniu Village on “Homes in Beautiful China”. The narrative depicts how this village, located in the northern part of the Nanshan Scenic Area in Chongqing, achieved rural revitalization through the integration of agritourism, to foster a harmonious blend of rural and urban elements. Beyond narrating the evolution of a singular village, the story epitomizes the triumphant implementation of the rural revitalization strategy in Nanshan Fangniu Village.
With the theme “Art in Nanshan, Even Fangniu is Art”, the design leverages the potent role of culture and empowers art. Employing a contemporary visual language, it re-imagines the local backdrop, and undertakes transformative interventions and image enhancements at key junctures. This approach generates comfortable contrasts and dynamic variations, culminating in the creation of the Hillside International Art Village—a seamless fusion of the artistic realm and authentic rural life.
While safeguarding the natural ecological environment, preserving the village’s texture, and conserving its cultural resources, the integration and creation of art are introduced. Through micro-renewal and subtle interventions, a process is undertaken to infuse artistry into Fangniu Village’s infrastructure while adding new functionalities. The village is enriched with brand imagery, way finding signage, cultural ambiance installations, functional amenities, forest fire prevention structures, and more. By employing a holistic approach, this strategy comprehensively cultivates the establishment of a cultural and tourism brand within the village.
To elevate the overall cultural and artistic ambiance within the village, the design re-imagines the local backdrop through a contemporary visual language. It introduces comfortable contrasts, dynamic conflicts, and rich variations, to infuse every corner with captivating scenery that is both visually appealing and emotionally evocative.
By using fluttering ribbons at the entrance, the design interconnects Fangniu Village’s theme, to bridge the past, present, and future. These ribbons not only carry celebratory and auspicious symbolism but also establish a ceremonial sense upon entering the village.
The design skillfully employs the ecological and harmoniously livable environment of Fangniu Village, weaving visual elements to craft a picturesque rural tableau. Wandering amidst the scenic mountains and woods like nature’s spirits and the very essence of village itself.

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