TITAN Property Platinum Winner

2023

TREESSUN Designer-Channel Experience Hall

Entrant Company

RE&DER DESIGN PLC

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

TREESSUN Designer-Channel Experience Hall

Country / Region

China

This is an experience hall designed by Treessun Flooring to showcase its main product category, "high-end solid wood flooring."
The design employs the brand story and"the years of grass and wood" as the inspiration to introduce the brand-echoing light and shadow wall as the theme. The highlights of Treessun Flooring have been presented by the changes of "wood" in the four seasons, namely spring growth, summer thriving, fall harvest, and winter recovery, which enables an immersible user experience throughout seasons.
The four seasons respectively simulate the shape of "wood" in each season. The design team uses color, texture, parquet, and other art exhibits to create a rich visual effect by conducting a curatorial design. In this way, the design simulates the ecology of the forest and customizes the brand's high-end solid wood flooring, which displays the characteristics and advantages of each solid wood. Visitors can experience the flow of different scenes in a fascinating and artistic way, which also introduces the brand image of "premium, health, and style" to the visitors. This combines three dimensions of humanistic care, aesthetics, and commercial value in one display space.

Credits

Designer of RE&DER DESIGN PLC
Zhan Wu
Designer of RE&DER DESIGN PLC
Ligang Wang
Designer of RE&DER DESIGN PLC
Yiwen Wang
Designer of RE&DER DESIGN PLC
Wenqing Xiao
Designer of RE&DER DESIGN PLC
Ankang Shi
Designer of Treessun Flooring Co., Ltd
Kai Zhang
Designer of Treessun Flooring Co., Ltd
Xinmin Qian
Designer of Treessun Flooring Co., Ltd
Chunyu Yu
Designer of Treessun Flooring Co., Ltd
Jin Xiao
Designer of Treessun Flooring Co., Ltd
Lizhen Zhou
2023
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