TITAN Property Gold Winner

2023

FOTILE Brand-new SI Design 2022

Entrant Company

RE&DER DESIGN PLC

Category

Interior Design - Retail / Department Stores / Malls

Client's Name

NINGBO FOTILE KITCHENWARE CO, LTD

Country / Region

China

Driven by Fotile's corporate vision, for the happiness of the family, this offline kitchen appliance model shop focuses on humanized kitchen scene and product experience, constructs a dialogue platform for users and Fotile from brand visual communication, product and service experience, store environment experience and brand behavior, and holistically creates high-end user value experience with a sense of comfort, quality and sci&tech.
Breaking through the traditional sales model of single display of kitchen appliances, it adopts a fully modular integrated structure, which allows for faster shop construction, while reducing energy consumption, saving resources and ensuring better maintenance. The interior adopts a new “embedded and flat” + "suspended" display framework. Combined with the custom-developed "closing edge frame + lighting strip", it fully integrates various products in a purely flat display façade, creating a simple and unified space vision while deepening customers' impression and recognition of high-end kitchen appliances.
In addition, based on the A.I.S.A.S. (Attention-Interest-Search-Action-Share) rule, the project sets up reasonable areas and consumer journey design, as well as a freestanding happy kitchen experience space, intelligent control and multimedia display integrating sound, light and electricity, and lighting solutions to enhance the quality of products on the façade. It provides users with comfortable, high-quality intelligent kitchen appliances and service experience from a multi-dimensional perspective of sight, smell, hearing, taste and touch. Here, customers can not only choose a product with leading technology, but also touch the future and depict a better life.

Credits

Designer of RE&DER DESIGN PLC
Zhan Wu
Designer of RE&DER DESIGN PLC
Ligang Wang
Designer of RE&DER DESIGN PLC
Qiao Xu
Designer of RE&DER DESIGN PLC
Wenqing Xiao
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
Liming Sun
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
Meng Zhang
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
Yi Chen
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
Zhongyin Ren
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
Xufeng Chen
Designer of NINGBO FOTILE KITCHENWARE CO., LTD.
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