TITAN Property Gold Winner

2023

NANNING CR LAND THE FUTURE CITY

Entrant Company

ONE-CU Interior Design Lab

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

China Resources Land South China Region Guangxi Area Company

Country / Region

China

As the pilot project of CR Land in Guangxi Province for 15 years, Nanning CR Future City, with the original practice of "area coordination + TOD" dual-drive model, strongly opens the strong union between CR Land and Nanning Railway, and is the third project of CR Land in Guangxi to build a city around metro, opening the era of Nanning TOD 3.0. Carrying the attention and concern of all people.

As the "shared living room" of the future city life gathering place, the Future Life Hall is designed to focus on the trendy life of "Generation Z", and through the implantation of strong visual symbols and the guidance of story line scenes, the whole space structure and dynamic line planning are formed. The design focuses on the trendy life of "Generation Z".

Based on the rich experience accumulated in the exploration of composite space, ONE-CU interior design team keeps changing its design strategy in the face of and tracking the trend of rapid changes in the real estate industry: under the standardization of products, it opens up the space for designers to "reverie and create" and make more humane and personalized propositions at the level of solving practical problems. In the face of the rapid changes in the real estate industry, we are constantly changing our design strategy: under the standardization of products, we open up the space for designers to "imagine and create" and make more humanized and personalized propositions at the level of solving practical problems.

In the design presentation of this case, the sales function is weakened and the concept of "shared living room" is introduced. With a sustainable vision, the designer focuses on the subsequent operation of the community and the authenticity of the experience in life, loading the experience scenes around the trendy preferences of "Generation Z", and upgrading the experience scenes to meet the new consumption needs of the diversified people in the Internet era.

Credits

The found and creative director of ONE-CU interior design lab
Huang Jianfeng
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Category

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