TITAN Property Platinum Winner

2021

Madame Chose

Entrant Company

Lucid Dreams by Dufour

Category

Interior Design - Restaurants & Bars

Client's Name

Groupe Restos Plaisirs

Country / Region

Canada

Madame Chose, located in the heart of the shopping center’s Galeries Gourmandes, an indoor market of sorts, featuring dozens of local producers and food artisans, is a multi-sensory restaurant that goes beyond simply adding bells and whistles to a decor. It is actually based on storytelling. Madame Chose is the story of an eccentric and ghostly grand dame that welcomes guests into her equally eccentric “home” (the restaurant) to celebrate life, experimentation, and creativity. She is a bourgeois bohemian and exuberant epicurean during the day and an exotic butterfly at night. Throughout her life she travelled the world, bringing back souvenirs, savors, and odors from around the globe. As a hip and extravagant grandmother, she is happiest when people come together to share and discover new flavours. Discreet and mysterious, she is everywhere, in each detail of the experience—but always invisible.

Madame Chose’s concept’s experiential and interactive design is innovative in that it brought together experts from traditional trades (construction, interior design, etc.) as well as trades that are not normally part of developing a restaurant: production designers, sculptors, artistic directors, lighting and sound specialists, and multimedia and tech professionals. Bringing together a multidisciplinary team—all with different perspectives—was a feat unto itself. Consistent communication with all stakeholders was key to ensuring that the overall concept and vision was respected.

Credits

Concept, Lead Designer / Lucid Dreams by Dufour
Olivier Dufour
Scenography / Hub Studio
Mylene Chabrol
Scenography / Delort Brochu
Jean Brochu
Multimedia / Hub Studio
Thomas Payette
Light Design / Hub Studio
Gonzalo Soldi
Video Contents / Studio Element
Eric Denis
Sound Design / RobinC
Mathieu Robineau
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